How Big Data is revolutionizing football?

Growth is only possible when you can identify what to change or do differently. In Football and sports in general, data is gathered to analyze every player’s strength and failure. Embedded in the jerseys are sensors to track their every move, heart rate, and fatigue. This helps the coach in knowing when to substitute a player and make better decisions for subsequent matches. In this post, find out how the impact of Big data on football industry.

Instant data recovery

Gradually, the data gathered are revolutionizing the game. Coaches not only gather data during live matches but also during training. Invariably, every coach can easily identify their weak and strong players from their devices. The data gathered from the physiological monitoring of the athlete's body which includes the heart rate, distance, speed, acceleration, and power, were displayed live on the IPad or other devices of the coaches. The data analysis helped them identify the fit and unfit players.

Besides the instant data gotten during training and matches, there are other ways data is derived. There are videos, statistics, and other data available on the internet and in other companies. Social media, like Twitter or Facebook, is also a thriving source of big data that is revolutionizing the game.

Saving time and money in Recruitment

The Internet offers a great deal of data and statistics about plenty of games from hundreds of leagues across so many countries. This powerful tool offers short videos that identify the key performance of each player as well as their flaws. With the existence of this data, you can easily know the game-changing players, as well as the players who need improvement. This data includes the number of matches goals scored, assists, accelerations, fouls committed, and many others relevant details. This solution saves the time of a lot of managers in selecting and knowing the right players to purchase and sell. It helps in identifying the player’s worth which invariably helps in saving money. The easy access to a big database has made the recruiting process simple. In past times, it took about two months or even more to complete the recruitment process, sports agents had the opportunity to bluff and exaggerate the performance of their players. Thanks to Big Data, everything's a lot more transparent.


The football game revolves around players and fans. The game won’t be what it is today, without the faithful and loyal fans. The data of each team and players is easily accessible to fans of football and creates a forum for discussion. There is always a topic to discuss on every team. Analytics are easily gotten from fans through social media. This analytics helps in knowing what the fans think about different subject matters of football. This creates a reliable interaction between fans and teams. Before the advent of these data, managers or coaches would need to read large comments to understand what loyal fans think. Now, there is a straight and simple way of understanding them and addressing their views.


In terms of marketing, big data is revolutionizing the industry. Besides the easy opportunity to buy and sell a player, Big Data has become an easy way of selling tickets. The easy availability of player’s data, especially on recent previous matches creates anticipation for the next game. People could see how a team performed, how unrealistic goals were scored, and how a good a goalkeeper is. This data creates a level of anticipation that sells tickets easily with little or no marketing. People often say that “The devil is in the details”, However, the angel is in the data. The data derived from fans has been revolutionary.

Decision Making

For organizations such as UEFA, FIFA, NF Board, and others. The easy availability of data has helped in the decision-making process. Football has a high number of statistics and when analyzed properly, it’ll help tremendously in making the right decisions. The federation boards can easily identify the players that should go against each other at the right stage, to make the game more interesting. The availability of big data has made the game better in almost every ramification.


With easy access to the data of competitors, the game keeps getting better. Coaches can learn new skills from competitors and become more prepared for each game. Not only is this helping the teams, but it is also helping the entire football industry. The use of data has provided the opportunity for teams to make good decisions in their training and matches. Therefore, it improves competition of the game which in turn continuously makes the game better.

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