In probably one of the company’s best moves so far this year, Apple today announced that they’re slashing the prices of their USB-C adapters that accommodate the new MacBook Pros alongside the 12-inch MacBook so they can help professional users “move to the latest technology and peripherals.”

Here’s the press statement Apple issued.

We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.

For reference, here’s a list of every dongle getting a price cut.

  • USB-C to traditional USB adapter from $19 to $9
  • Thunderbolt 3 to Thunderbolt 2 adapter from $49 to $29
  • USB-C to Lightning cable (1 meter) from $25 to $19
  • USB-C to Lightning cable (2 meters) from $35 to $29
  • Multiport adapter with HDMI, USB, and USB-C from $69 to $49
  • Multiport adapter with VGA, USB, and USB-C from $69 to $49

As you can see, the discounts applied are pretty significant. The adapter anyone would need with any USB-C-enabled laptop bought from Apple is by far the USB-C male to traditional USB female model which usually sells for $19 is getting a 50% price cut to $9, while a $20 discount is applied to the Thunderbolt 2 to Thunderbolt 3 dongle. Overall, these are some pretty worthy discounts I recommend taking action on.

So why are discounted adapters from Apple so important? Well, in case you weren’t aware, the only ports on the new MacBook Pros (besides the headphone jack) are four USB Type-C inserts, something not many “pro” users appreciate from a laptop that’s supposed to offer the maximum functionality from any of Apple’s portable computers. Instead, they decided to go a more MacBook-centric route and force everyone who upgrades to use dongles like a mad man. Of course, there’s plenty of third-part options out there that are significantly cheaper, but those who don’t know any better will just buy Apple’s stuff and think nothing of it other than the fact that they spent half the amount of their new laptop on adapters. Overall, I find this move by Apple to be very smart and thoughtful from a company who usually doesn’t care when it comes to this department of functionality.

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It’s worth noting that the LG UltraFine 5K display that was introduced to also accommodate the new MacBook Pros is getting a price cut as well to make getting set up with your new laptop easier. The price of the monitor has come down to $974 from $1299, creating a $325 cost deduction. For those of you interested in picking up the monitor at this new price point, you’re still gonna have to wait until next month. However, this price should remain in tact at that time.


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