At their event today, Apple announced that they’re launching a new app for the Apple TV simply called TV. This software will allow user’s content to be automatically curated into one interface across multiple services like CBS, Hulu, HBO, and iTunes to create a “unified TV experience”. This will surely make navigating your TV for fresh movies and TV shows to watch a lot simpler and quicker.

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Apple today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch.

As you can see in the quote above, the TV app is also available for iPhone and iPad. Software updates to iOS and tvOS will bring the app to these platforms.

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Siri is also gaining new functionality with this new TV app thanks to a feature called Live Tune-In. For instance, you can now ask Siri to play live television from services like CBS or NBC, while suggested sporting events and more can also be accessed while watching something similar (e.g. you’re watching an Eagles game and wondering who else is playing? Just ask Siri who else are playing and the voice assistant will come up with results for whose games your missing and what the current scores are). Single Sign-On is also finally coming to the Apple TV, however it’s likely that we’ll have to wait for this new tvOS update with the TV app to arrive for this functionality.

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Here’s a few bullet points about the new TV app Apple has highlighted.

Key features within the TV app include:

  • Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
  • Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
  • Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
  • Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.
  • Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.

Minecraft is coming to the Apple TV. Will work with players on iPhone and iPad. #AppleEvent

A photo posted by MBEDDED (@mbeddedmaximum) on Oct 27, 2016 at 10:13am PDT

While on the subject of Apple TV, Apple also announced today that Minecraft is finally making its way to the TV, making it possible to build worlds and interact with other players on iOS via iPhone and iPad. Right now, specific details are scarce, however it’s known that Microsoft is working to bring the app to the platform soon.

Apple plans to introduce the appropriate iOS 10 and tvOS 10 updates that bring the TV app to the public this December, while Siri Live Tune-In is currently live for Apple TV users. The company’s full press release on the latest updates for the Apple TV can be found below.

Apple unveils new TV app for Apple TV, iPhone and iPad

Discover and Watch TV Shows and Movies from Multiple Apps in One Place

Cupertino, California — Apple today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Key features within the TV app include:

  • Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
  • Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
  • Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
  • Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.
  • Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.

The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices.

Live Tune-In with Siri

Siri continues to gain powerful new capabilities, including making it really easy to tune right to live news and sporting events on Apple TV. Siri is now aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Siri knows additional details of the games, can provide live scores and can take viewers directly to the live stream within the app that’s carrying it. Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app.

Single Sign-On for Pay-TV Apps

In addition to the new TV app, customers in the US will have a simplified way of enjoying their pay-TV video apps by using single sign-on. Starting in December, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to enjoy immediate access to apps that are part of their pay-TV subscription.

Since its introduction just a year ago, the latest Apple TV has revolutionized the experience in the living room with 8,000 apps, including 2,000 games and 1,600 video apps, across categories such as sports, news, fitness, education, kids, lifestyle and more.

Pricing and Availability

TV App and Single Sign-On
Available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. For more information, please visit Apple.com. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

Siri Live Tune-In
Available today. For more information, please visit Apple.com. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.


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